weekly blog – celebrity pt and free sesions…

S0 , Personal Trainers are appealing to the public to stay local with fitness – for on line and all things fitness – yes this is what is needed we can all agree with that – the appeal goes out in the media as the public are signing up for free sessions with celebrities, wether or not qualified they have a huge market – after all it’s free!

Let’s get this right – the celebrities are not doing it for the public – they are getting paid by sponsors and for advertising and they are keeping their public profile in the news.

By the time you become a Personal trainer you have probably studied for 3 years – then some become advanced PT’s and then on to Advanced Fitness Instructor – the next level would be a Sports Science Degree – take away the degree and it is still up to 5 years of study – along the way various courses are completed and the fitness instructor finds a ‘niche’ – an area they want to target .

As you do these courses we come across various organisations who we join – – it is far easier to give out funds than bring money in.

Ok have the picture? Todays PT is a highly qualified individual and it is largely up to them to get and keep the population fit/fittter – no government in the world is going to do it – SO WHY OH WHY ARE SOME STILL OFFERING FREE SESSIONS??? The public are not stupid, they will pay for a product advertised correctly and delivered by a professional where the feel safe and confident

I am afraid over the years the freebies have led to a lowering of the public expectations and realisations of how qualified a fitness instructor is. If a free offer is there it should be for an inducement, an encouragement to get someone through the door so we take them on a journey to improve their life – but going FREE to keep up the numbers, or whatever the reason is both detrimental to the fitness industry and the public.

A few years ago I was at a fitness conference for a sport I instruct and when I expressed my concerns at the advertising of FREE sessions it was commented that “Oh you are one of those, we get a lot of PT’s like you who always want something in return” It is this attitude that has opened the door to celebrities and their following, the mass FREE park runs and the lack of control, care and development that can be found with a fitness professional who is there for the public and also so called cowboy instructors who have no qualifications or industry memberships

Yes I am ‘one of those, I will always be, I also look after my clients both individually and as a group, I worked hard to get and maintain my qualifications and expertise and I charge because I want to be able to continue to do so.

The above thoughts are my own – if you do not like them……..you are a celebrity…….go do your stuff, we will do ours!!!!

Tug Wilson

Updated: January 22, 2021 — 12:51 pm